A little allergic to ordinary.

CMO by trade. Creative by nature. Running a global brand with AI.

5M+organic views
2,400+videos & photos produced
10 monthsall organic

Seven black-and-white portraits of Tracy showing different expressions

Hi, I’m Tracy. I use experience, curiosity, creativity, and AI on a real brand. Then I show what happened.

This is for founders and CEOs running companies with a small team and not enough time or budget. Should you scale with AI like I am? I don’t see much choice. It’s a little scary, it takes a bit of time and effort to figure it out, but it’s a bullet train of amazingness and it’s leaving the station. Jump on, let’s ride it together.

01The results.Five results. 5M+ organic views and 2,400+ videos and photos produced, while running marketing and product.See that result →02How I think.Brand, leadership, psychology, and AI.Read the essays →03Tools.Budget spend calculator. Personal brand content generator. Unlock with the right keys.Open the calculator →

How I work.

Serious about results. Less serious about everything else.

01
Headcount is not a strategy. Small teams win when they stop acting small. Clarity, speed, and taste are.
02
People don't resist change. They resist extra work. I lead AI adoption by removing friction, not by sending memos.
03
Psychology first, tactics second. Every brand, team, and customer decision is a decision about people.
04
I make the new way the easy way.

Traditional business is the horse-drawn buggy of business. I'm proving it every day.

Outside the work

Thrillers, a youth mountain bike team, and a few things I make when the brand work is done.

The short version.

I'm Tracy Smith. Working CMO. I have spent a career building brands that have to beat bigger competitors. Lately that means AI-maxxing, so a small team can do what used to take a department. Off the clock I write novels, lift a weight or two, and I am a dad of three teenagers who still thinks he's funny...sometimes.